What is Wicked all about you ask?

Learn more below or contact us at any time.


Learn more below or contact us at:

info@wickedsalon.ca
905.623.9288

About Wicked

Wicked Hair Salon is owned and operated by Pauline McGuirk-Penedo. Pauline has been hairdressing for over 25 years and has a deep understanding of the service industry.

Wicked Salon was born out of the idea that we can make a difference in this industry by delivering our clients a high level of service while providing a friendly and positive atmosphere at an affordable price. With our well educated and talented staff, we are able to provide each client with an exceptional overall experience.

Customer service is something we at Wicked Hair Salon feel very passionate about. Care of clients is the basis of success in all business. Respect, kindness, consideration all add up to confidence and loyalty. Lack of care leaves a client frustrated and upset. An upset client is not a repeat client. We opened Wicked Salon with the intent of always putting our clients first. When you choose to spend time at our salon, we owe you the best service possible.

About the Owner

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Pauline McGuirk-Penedo

Owner - Wicked Hair Salon

I was born in Dublin Ireland. I knew from a very young age that I wanted to be a hairstylist. Every Saturday my mom would go for her weekly blow-dry, I would go with her. I looked forward to watching and listening to all the local women sitting under the massive hair dryers, all in a row, hair curled every which way, all gabbing about life, kids and things that make the world go round. I loved every minute of being there. I knew that one day it was going to be me that women, like these, would come to, not only to make them look their best but to be a part of their lives. The genuine camaraderie that I felt in that little salon was something I wanted to be a part of.

I emigrated from Ireland to Ontario in the summer of 1984 and took my first job with an Italian fellow who had as much passion for hair as I did. Learning the art of hairdressing is a long and often difficult process and I had many teachers along the way. None had as much influence on me as my first teacher who passed on to me, not only the art of hairdressing but the art of understanding people and effective communicating. To be a good hairstylist you have to care about people. You must offer the best service possible, be aware of your strengths and weaknesses and always be willing to listen to what it is a client is “trying to tell you”. Every client that you have the opportunity to work on should be valued and appreciated. They choose to come in and see you, in a world where we have so much choice. That is certainly something to be treasured.

With these principles and passion I founded Wicked Hair Salon in 2009. I love my job, I love our wonderful industry and in giving us the opportunity to service you, we hope to pass along to you the experience and expertise that we have spent years perfecting. We are still growing and learning every day. We would love you to come and be a part of our Wicked Family and maybe, just maybe, get a feeling of belonging to something wonderful.

Our Talented Team

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Andrea H.

Senior Talent - Currently on maternity leave

Andrea has been a part of the Wicked team since October 2010. She is constantly working on staying updated with new techniques and creating new styles. She is also an experienced makeup artist with eleven years of experience in this field. Andrea is educated in multiple creative colour courses such as Redken colour, Goldwell colour and also L’Oreal.

Andrea's Q&A

Starting her hair career? In 2001 at Career School of Hair and Nails

Favourite movie? Lord of the Rings

Favourite book? Three cups of Tea by Greg Mortenson

Dream vacation? Somewhere hot and rich with history

Favourite Pureology product? Super Smooth Serum

If you could have a super human power, what would it be? See the future

What was your first job? Estee Lauder factory

One thing you can’t live without? My husband

Who is your greatest inspiration? My sister

One thing you would take with you to a deserted island? A knife

What song would you sing for your American Idol tryout? Oscar Mayer wiener song

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Brooke I.

New Talent

Brooke has been with Wicked Hair Salon since November 2015. As a receptionist at Wicked Salon, Brooke strives to make every client feel valued and appreciated. What she enjoys most about being a part of the Wicked Salon team is working with talented and creative people, everyday!

Brooke's Q&A

Favourite Pureology Product? Hydrate Conditioner

Favourite food? Chicken Souvlaki and Greek Salad!

Favourite movie? Pretty Woman

If you could go back in time to give your 10 year old self advice, what would it be? Save your money!!

When you’re not working, you are…? Camping, swimming or spending time at my cottage

What song would you sing for your American Idol tryout? Hello by Adele

If you could travel through time, where would you go? The 50’s so I could meet my grandparents when they were young

Accomplishment you’re most proud of? Graduating College

Pick 2 celebrities to be your parents? Blake Lively and Ryan Reynolds

Who is your greatest inspiration? My mom!

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Carissa S.

Senior Talent

Carissa has been a part of the Wicked team since May 2010. She is educated in many L'Oreal colour courses as well Crisace Hair Extensions and Pureology products. She loves to provide clients with colour services that suit their specific needs and personal style. Carissa is always staying up-to-date on the latest colour trends and techniques and is Wicked Salon's L'Oreal Ambassador!

Carissa's Q&A

Starting her styling career? In September 2008

Favourite Food? Pizza

Favourite Book? ‎Pride & Prejudice

Dream Vacation? Scotland

Favourite Pureology Product? Pureology Strength Cure Fabulous Lengths

If you could have dinner with anybody, who would it be? Laura (from our Bowmanville Salon)

Where did you get your training? At Career school of Hair and Nails

If you had $1 million, how would you spend it? Buy a house and invest the rest

Favourite day of the week? Saturday

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Courtney R.

New Talent

After taking a course in high school, Courtney realized she wanted to become a hairstylist. While she was in hair dressing school, Courtney participated in styling competitions and placed in each one. She is educated in Crisace Hair Extensions, Elumen Hair Color and L'Oreal hair color and products.

Courtney's Q&A

Starting her hair career? In September 2012

Favourite Movie? Step Brothers

Where did you get your training? At Career School of Hair & Nails

Accomplishment you’re most proud of? Graduating from College

Favourite Pureology Product? Hydrate Conditioner

Who is your greatest inspiration? My father

What song would you sing for your American Idol tryout? Friday Night - Eric Paslay

If you could have a super human power, what would it be: Flying

Something you wish you were better at? Speeling

If you could go back in time to give your 10 year old self advice, what would it be? Never give up.

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Jennifer R.

Salon Stylist

Jennifer has been a part of the Wicked team since November 2015. She is educated in L'Oreal Pureology, Barbering and hair tattooing. She loves to provide clients with a trendy new look that has them leaving the salon feeling confident. She looks forward to learning and growing with the Wicked team!

Jennifer's Q&A

Started career? 2009

Favorite movie? The Grinch

Favourite L'Oreal/Pureology product? Strength Cure Fabulous Lengths

One think you couldn't live without? Family

What was your first job? Skating coach

Something you wish you were better at? Baking

If you could travel through time, where would you go? 10 years from now to see where I am in life

If you could go back in time to give your 10 year old self advice, what would it be? Listen to my mother

If you could have dinner with anybody, who would it be? Jason Statham

Who is your greatest inspiration? My mom

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Julie N.

Salon Stylist

While in hair school, Julie placed first in the L'Oreal colour competition. Julie has been trained with Vidal Sassoon, Davines, TIGI, and L'Oreal Professional. She is constantly educating herself on the latest trends in hairstyling.

Julie's Q&A

Favourite book? Saga

Favourite Pureology product? Strengthening Control

Accomplishment you’re most proud of? Being a musician

If you could be anyone/anything for a day, what would it be? An actress

If you could go back in time to give your 10 year old self advice, what would it be? Try harder through school

Starting her hair career? In 2012 at Oshawa's Career School of Hair

Who is your Favourite artist/band? Gas Light Anthem

What song would you sing for your American Idol tryout? Human by Christina Perri

Have you ever been told you look like someone famous, who? Michelle Williams

Something you wish you were better at? Art

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Kailey W.

Salon Coordinator

Kailey has been with Wicked since November 2011. She strives to ensure that every client feels very welcomed in our salon and enjoys meeting new people.

Kailey's Q&A

Dream vacation? New Zealand

Favourite Pureology product? Fresh Approach Dry Shampoo & Conditioner

Accomplishment you’re most proud of? Getting my degree

When you’re not working, you are… ? Daydreaming

Have you ever been told you look like someone famous, who? Phineas & Ferb's Candace

Something you wish you were better at? My hair!

If you could be someone else for a day, who would it be? Chris Hemsworth's wife (hehe!)

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Karly K.

Salon Coordinator

Karly has been with Wicked Hair Salon since June 2016 . As a salon coordinator at Wicked Salon, Karly strives to make every client feel welcome. What she enjoys most about being on the Wicked team is feeling like she is part of a family. Karly truly enjoys being a part of a hard working team and connecting with all clients before and after their services.

Karly's Q&A

Favourite Pureology product? 21 Essential Benefits Colour Fanatic spray

Favourite food? Spaghetti and Meatballs all the way

Favourite movie? Anything that can make me laugh

Favourite book? Recently read 'The Girl on The Train' and really loved it, caught my attention right from the start

If you could go back in time to give your 10 year old self advice, what would it be? I would tell myself to never give up on the things I really want in life, yes there may be bumps along the journey but never forget what goal you are trying to reach. Nothing comes easy, hard work will pay off one day

When you’re not working, you are… ? going to the movies, playing with my three dogs or baking some fresh goodies

What song would you sing for your American Idol tryout? Any song by Alessia Cara, my voice may not sound as glorious as hers but her lyrics speak to me

If you could travel through time, where would you go? I would love to go back to the 80’s. The style, the hair…oh how I wish I was a 80’s chick

Accomplishment you’re most proud of? Graduating College with my diploma in Business Human Resources from Durham College in 2016

Pick 2 celebrities to be your parents Blake Lively and Ryan Reynolds, who else would I want as parents (other than mine)

Who is your greatest inspiration? I would have to say Mom, she pushes me to do better all the time and work hard. All of my success' derive from my parents. My mom is the one who pushes me to keep learning and enjoy life by traveling. She proves everyday to all my siblings that she works hard for us so we can have a successful life. She makes me wants to be a great mom whenever that happens, to always be in a job I love and enjoy the little things in life, but most importantly that family is everything

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Katie V.

Salon Stylist

Katie has been a part of the Wicked team since October 2012. Katie specializes in bridal up-dos and loves being able to transform people’s hair and bring their ideas to life. She is inspired by the art of creation and is consistently growing in all aspects of her career.

Katie's Q&A

Started her hair career? I attended Career School of Hair and Nails and graduated in 2009

Favourite Pureology product? Miracle Filler

Favourite food? Grilled cheese, fries and gravy

Dream vacation? Bora Bora

When you’re not working, you are… ? Home Decor / Organizing

What was your first job? A nanny

If you could have dinner with anybody, who would it be? Charles Lewis Tiffany (founder of Tiffany & Co.)

Accomplishment you’re most proud of? Trapezing

Angry Birds or Flappy Bird? Angry Birds?! I don't know what either are!

What song would you sing for your American Idol tryout? Wasted by Carrie Underwood

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Laura M.

Senior Talent

Laura has been a part of the Wicked team since moving to Canada in November 2010. Laura specializes in haircuts and providing her clients with a cut that is suitable for their individual style.

Laura's Q&A

Started her hair career? In England in 2005 and then worked for a salon called Andrew Collinge

Favourite food? I food!

Favourite Pureology product? Hydrate Shine Max

If you could have dinner with anybody, who would it be: Jonah Hill

Accomplishment you’re most proud of? Moving to Canada

If you could go back in time to give your 10 year old self advice, what would it be? Keep on, keeping on!

Who is your greatest inspiration? My mama

If you could travel through time, where would you go? The 80's baby!

Can you speak another language? If yes, what? No... I wish!

If you could be someone else for a day, who would it be? Dalai Lama

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Miranda S.

Senior Talent

Miranda joined the Wicked family in December 2012. Miranda specializes in cutting and coloring and loves giving clients a new look that make them feel great! She is constantly taking L’Oreal education classes to update her knowledge in cutting and coloring. Miranda has also been a licensed makeup artist for 6 years and is one of our makeup artists at our Bowmanville location.

Miranda's Q&A

Favourite Pureology product? Colour Fanatic

Started her hair career? I attended Marvel Beauty School in London Ontario and graduated in June 2005

Favourite food? Toss up between French Fries and dessert!

Favourite book? Anything Nicholas Sparks

If you could have dinner with anybody, who would it be? Eric Church

One thing you would take with you to a deserted island? Sunscreen

One thing you can’t live without? Lip Balm

If you could be someone else for a day, who would it be? Princess Kate

Accomplishment you’re most proud of? Cliff jumping... I am afraid of heights!

Dream vacation: An African safari

If you could go back in time to give your 10 year old self advice, what would it be? Appreciate your parents more... they become your best friends

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Shannon C.

Senior Stylist

Shannon has been a part of the Wicked team since July 2012. Shannon is educated in numerous L’Oreal color courses such as ‘Made to Measure Blondes’ and ‘Color Keys’. She specializes in unique and trendy hair coloring that is suitable for each client’s individual personality.

Shannon's Q&A

Favourite Pureology product? Miracle Filler

Started her hair career? At Career School of Hair and Nails in 2008

Favourite food? Indian

Favourite movie? Ferris Bueller's day off

Accomplishment you’re most proud of? Buying a house on our own

Dream vacation? Africa

One thing you can’t live without? My pets

If you could go back in time to give your 10 year old self advice, what would it be? Be confident... no matter what others think of you!

Something you wish you were better at? Speaking in front of a large group of people

Favourite day of the week? Sunday

Who is your Favourite artist/band? The Gaslight Anthem

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Shaylene V.

Salon Coordinator

Shaylene has been with Wicked Hair Salon since we opened in July 2009. As a manager at Wicked Salon, Shaylene strives to make every client feel valued and welcome. What she enjoys most about being a part of the Wicked Salon team is being able to meet new people every day and also working in an environment that is constantly evolving.

Shaylene's Q&A

Favourite Pureology Product? Hydrate Conditioner

Favourite food? Sangwiches

Favourite movie? Life is Beautiful

Favourite book? "I know why the caged bird sings" by Maya Angelo

If you could go back in time to give your 10 year old self advice, what would it be? Don't wear that outfit!

When you’re not working, you are… ? Watching reality TV

What song would you sing for your American Idol tryout? No Woman, No Cry - Bob Marley

If you could travel through time, where would you go? The Psychedelic 60's

Accomplishment you’re most proud of? My University degree

Pick 2 celebrities to be your parents The Duke and Duchess of Cambridge

Who is your greatest inspiration? My brother

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Zandra L.

Salon Stylist

Zandra joined the Wicked team in May 2015. Originally a journalist in Peru, Zandra decided on a career change and began her hairdressing apprenticeship once she moved to Canada. She loves to stay on top of trends and is always keeping up with new education. She is trained in Affinage, Matrix, Kenra and L'Oreal colors. When not at work, Zandra loves to spend time with her family and dog and also loves to bake.

Zandra's Q&A

Favourite Pureology product? Hydrate Shampoo

When you’re not working, you are… ? with family

Dream vacation? Caribbean or anywhere with a beach and sun

Can you speak another language? Spanish and Spanglish!

Favourite food? Peruvian and Italian food

What was your first job? A reporter at a newspaper in Peru

If you could have dinner with anybody, who would it be? The Pope

Have you ever been told you look like someone famous, who? No, but I've been told I sound like Sofia Vergara

If you could be anyone/anything for a day, what would it be? A robin... they're so cute!!

Accomplishment you’re most proud of? Getting my degree and learning English

Pick 2 celebrities to be your parents? Clint Eastwood and Sandra Bullock

Wicked in the Community

At Wicked we try to support community causes and teams whenever we can...

To that end below are few examples of teams, organizations and charities which we have and do support in Bowmanville and the rest of Durham Region.


We are also proud supporters of Women for Women International which supports women in war-torn regions with financial and emotional aid, job-skills training, rights education and small business assistance so they can rebuild their lives.

Learn more at: http://www.womenforwomen.org

Our Promise to You

Our promise to you is clear. Customer satisfaction is our #1 priority.

We will, to the best of our ability, provide you with a relaxed professional experience.

We will provide you with a free consultation prior to your service.

We will provide you with a guaranteed price prior to starting your service so there are no surprises to you when you cash out.

We will use only the best products available and provide you with all the knowledge you need to take care of your hair at home.

We will educate our staff on a regular basis to ensure they are up to date with the ever changing trends in hair fashion and techniques.

...and in the unlikely event something does go wrong with your service...

We guarantee that we will do our very best to make it right or we will refund you your money.

It's that simple!

We stand behind this promise.