What is Wicked all about you ask?

Learn more below or contact us at any time.


Learn more below or contact us at:

info@wickedsalon.ca
905.619.9288 -Ajax
905.623.9288 -Bowmanville

About Wicked

Wicked Hair Salon is owned and operated by Pauline McGuirk-Penedo. Pauline has been hairdressing for over 20 years and has a deep understanding of the service industry.

Wicked Salon was born out of the idea that we can make a difference in this industry by delivering our clients a high level of service while providing a friendly and positive atmosphere at an affordable price. With our well educated and talented staff, we are able to provide each client with an exceptional overall experience.

Customer service is something we at Wicked Hair Salon feel very passionate about. Care of clients is the basis of success in all business. Respect, kindness, consideration all add up to confidence and loyalty. Lack of care leaves a client frustrated and upset. An upset client is not a repeat client. We opened Wicked Salon with the intent of always putting our clients first. When you choose to spend time at our salon, we owe you the best service possible.

About the Owner

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Pauline McGuirk-Penedo

Owner - Wicked Hair Salon

I was born in Dublin Ireland. I knew from a very young age that I wanted to be a hairstylist. Every Saturday my mom would go for her weekly blow-dry, I would go with her. I looked forward to watching and listening to all the local women sitting under the massive hair dryers, all in a row, hair curled every which way, all gabbing about life, kids and things that make the world go round. I loved every minute of being there. I knew that one day it was going to be me that women, like these, would come to, not only to make them look their best but to be a part of their lives. The genuine camaraderie that I felt in that little salon was something I wanted to be a part of.

I emigrated from Ireland to Ontario in the summer of 1984 and took my first job with an Italian fellow who had as much passion for hair as I had. Learning the art of hairdressing is a long and often difficult process and I had many teachers along the way. None had as much influence on me as my first teacher who passed on to me, not only the art of hairdressing but the art of understanding people and effective communicating. To be a good hairstylist you have to care about people. You must offer the best service possible, be aware of your strengths and weaknesses and always be willing to listen to what it is a client is “trying to tell you”. Every client that you have the opportunity to work on should be valued and appreciated. They choose to come in and see you, in a world where we have so much choice. That is certainly something to be treasured.

With these principles and passion I founded Wicked Hair Salon in 2009. Expanding to Ajax in 2011 we bring with us the same values and principles that we first started with in Bowmanville. I love my job, I love our wonderful industry and in giving us the opportunity to service you, we hope to pass along to you the experience and expertise that we have spent years perfecting. We are still growing and learning every day. We would love you to come and be a part of our Wicked Family and maybe, just maybe, get a feeling of belonging to something wonderful.

Our Talented Team

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Andrea H.

Master Stylist - Bowmanville location

Andrea has been a part of the Wicked team since October 2010. She is constantly working on staying updated with new techniques and creating new styles. She is also an experienced makeup artist with eleven years of experience in this field. Andrea is educated in multiple creative colour courses such as Redken colour, Goldwell colour and also L’Oreal.

Andrea's Q&A

Starting her hair career? In 2001 at Career School of Hair and Nails

Favourite movie? Lord of the Rings

Favourite book? Three cups of Tea by Greg Mortenson

Dream vacation? Somewhere hot and rich with history

Favourite Pureology product? Super Smooth Serum

If you could have a super human power, what would it be? See the future

What was your first job? Estee Lauder factory

One thing you can’t live without? My husband

Who is your greatest inspiration? My sister

One thing you would take with you to a deserted island? A knife

What song would you sing for your American Idol tryout? Oscar Mayer wiener song

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Carissa S.

Salon Stylist - Ajax location

Carissa has been part of the Wicked team since May 2010. Carissa specializes in providing clients with colour services that are appropriate for their specific needs and personal style.

Carissa's Q&A

Starting her styling career? In September 2008

Favourite Food? Pizza

Favourite Book? ‎Pride & Prejudice

Dream Vacation? Scotland

Favourite Pureology Product? Pureology Strength Cure Fabulous Lengths

If you could have dinner with anybody, who would it be? Laura (from our Bowmanville Salon)

Where did you get your training? At Career school of Hair and Nails

If you had $1 million, how would you spend it? Buy a house and invest the rest

Favourite day of the week? Saturday

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Courtney R.

New Talent - Bowmanville location

After taking a course in high school, Courtney realized she wanted to become a hairstylist. While she was in hair dressing school, Courtney participated in styling competitions and placed in each one. She is educated in Crisace Hair Extensions, Elumen Hair Color and L'Oreal hair color and products.

Courtney's Q&A

Starting her hair career? In September 2012

Favourite Movie? Step Brothers

Where did you get your training? At Career School of Hair & Nails

Accomplishment you’re most proud of? Graduating from College

Favourite Pureology Product? Hydrate Conditioner

Who is your greatest inspiration? My father

What song would you sing for your American Idol tryout? Friday Night - Eric Paslay

If you could have a super human power, what would it be: Flying

Something you wish you were better at? Speeling

If you could go back in time to give your 10 year old self advice, what would it be? Never give up.

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Emily S.

Salon Stylist - Bowmanville location

Emily has been part of the Wicked staff since 2011. Emily specializes in chemical texture services, extensions, styling, and choosing styles to match every clients needs. She continues to educate herself in cut and color classes at the L’Oreal Academy and is always eager to learn something new.

Emily's Q&A

Started her hair career? In 2011 after graduating from Career School of Hair and Nails

Favourite Pureology product? Miracle Filler

Favourite movie? Pretty in Pink

Favourite book? Go Ask Alice

Most memorable travel experience? Scotland - Highland Games Championships

What was your first job? McDonalds

Have you ever been told you look like someone famous, who? Miley Cyrus

Something you wish you were better at? Singing

If you could travel through time, where would you go? 1960s

If you could go back in time to give your 10 year old self advice, what would it be? Eat healthy

One thing you would take with you to a deserted island? A handyman! LOL

If you could be someone else for a day, who would it be? Oprah

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Jessica

New Talent - Bowmanville location

Jessica is our assistant/new talent stylist at the Bowmanville location. She has been with Wicked since September 2010 and loves being part of the Wicked team. She completed the hair styling program at Durham College and graduated in December 2012. Jessica is currently working with colour and styling and has also begun learning haircutting and chemical texture services. She is educated in L’Oreal courses such as Colour Keys, Inoa specialist, and Dia Richesse colour. Jessica is also qualified in GoldWell professional colour. In her spare time she enjoys spending time with friends and family.

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Jordan P.

Salon Coordinator - Both locations

Jordan is our part-time Salon Coordinator and has been with Wicked since August 2012. Jordan loves meeting new people and at Wicked he is given this opportunity on a daily basis.

Jordan's Q&A

Favourite movie? Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan

Favourite L'Oreal/Pureology product? Homme Pomade

Accomplishment you’re most proud of? Self taught drummer

If you could have a super human power, what would it be? Read minds

What was your first job Tim Horton's

If you could go back in time to give your 10 year old self advice, what would it be? You're awesome... don't change :-)

When you’re not working, you are… ? Doing Insanity

Have you ever been told you look like someone famous, who? The lead singer of the All American Rejects

Who is your favourite artist/band? Juicy J

One thing you would take with you to a deserted island? A boat?!?!?

Angry Birds or Flappy Bird? Angry Birds because I've almost broken my phone a million times with Flappy Bird

What song would you sing for your American Idol tryout? Ignition (Remix) - R Kelly

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Julie N.

New Talent - Ajax location

While in hair school, Julie placed first in the L'Oreal colour competition. Julie has been trained with Vidal Sassoon, Davines, TIGI, and L'Oreal Professional. She is constantly educating herself on the latest trends in hairstyling.

Julie's Q&A

Favourite book? Saga

Favourite Pureology product? Strengthening Control

Accomplishment you’re most proud of? Being a musician

If you could be anyone/anything for a day, what would it be? An actress

If you could go back in time to give your 10 year old self advice, what would it be? Try harder through school

Starting her hair career? In 2012 at Oshawa's Career School of Hair

Who is your Favourite artist/band? Gas Light Anthem

What song would you sing for your American Idol tryout? Human by Christina Perri

Have you ever been told you look like someone famous, who? Michelle Williams

Something you wish you were better at? Art

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Kailey W.

Salon Coordinator - Ajax location

Kailey has been with Wicked since November 2011. She strives to ensure that every client feels very welcomed in our salon and enjoys meeting new people.

Kailey's Q&A

Dream vacation? New Zealand

Favourite Pureology product? Strength Cure Masque

Accomplishment you’re most proud of? Getting my degree

When you’re not working, you are… ? Daydreaming

Have you ever been told you look like someone famous, who? Phineas & Ferb's Candace

Something you wish you were better at? My hair!

If you could be someone else for a day, who would it be? Miley Cyrus... I'd like to know what goes on in her head.

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Katie V.

Salon Stylist - Bowmanville location

Katie has been a part of the Wicked team since October 2012. Katie specializes in bridal up-dos and loves being able to transform people’s hair and bring their ideas to life. She is inspired by the art of creation and is consistently growing in all aspects of her career.

Katie's Q&A

Started her hair career? I attended Career School of Hair and Nails and graduated in 2009

Favourite Pureology product? Miracle Filler

Favourite food? Grilled cheese, fries and gravy

Dream vacation? Bora Bora

When you’re not working, you are… ? Home Decor / Organizing

What was your first job? A nanny

If you could have dinner with anybody, who would it be? Charles Lewis Tiffany (founder of Tiffany & Co.)

Accomplishment you’re most proud of? Trapezing

Angry Birds or Flappy Bird? Angry Birds?! I don't know what either are!

What song would you sing for your American Idol tryout? Wasted by Carrie Underwood

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Laura M.

Master Stylist - Bowmanville location

Laura has been a part of the Wicked team since moving to Canada in November 2010. Laura specializes in haircuts and providing her clients with a cut that is suitable for their individual style.

Laura's Q&A

Started her hair career? In England in 2005 and then worked for a salon called Andrew Collinge

Favourite food? I food!

Favourite Pureology product? Hydrate Shine Max

If you could have dinner with anybody, who would it be: Jonah Hill

Accomplishment you’re most proud of? Moving to Canada

If you could go back in time to give your 10 year old self advice, what would it be? Keep on, keeping on!

Who is your greatest inspiration? My mama

If you could travel through time, where would you go? The 80's baby!

Can you speak another language? If yes, what? No... I wish!

If you could be someone else for a day, who would it be? Dalai Lama

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Miranda S.

Salon Stylist - Bowmanville location

Miranda joined the Wicked family in December 2012. Miranda specializes in cutting and coloring and loves giving clients a new look that make them feel great! She is constantly taking L’Oreal education classes to update her knowledge in cutting and coloring. Miranda has also been a licensed makeup artist for 6 years and is one of our makeup artists at our Bowmanville location.

Miranda's Q&A

Favourite Pureology product? Colour Fanatic

Started her hair career? I attended Marvel Beauty School in London Ontario and graduated in June 2005

Favourite food? Toss up between French Fries and dessert!

Favourite book? Anything Nicholas Sparks

If you could have dinner with anybody, who would it be? Eric Church

One thing you would take with you to a deserted island? Sunscreen

One thing you can’t live without? Lip Balm

If you could be someone else for a day, who would it be? Princess Kate

Accomplishment you’re most proud of? Cliff jumping... I am afraid of heights!

Dream vacation: An African safari

If you could go back in time to give your 10 year old self advice, what would it be? Appreciate your parents more... they become your best friends

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Niki P.

Master Stylist - Ajax location

Niki is a newest member of the Wicked family having joined us in June 2014. She is trained in L'Oreal Colour, Goldwell Color, Aveda Colour and worked in an upscale salon in Florence, Italy for a year. Niki is constantly working on staying up to date with current trends in hair by attending L'Oreal's cutting classes and researching online. Niki specializes in cutting and looks forward to her new beginning at Wicked Salon in Ajax.

Niki's Q&A

Favourite Pureology product? The Hydrate Line

Started her hair career? Niki has been working in the hair industry since 1987

Favourite movie? Black Swan

Favourite book? The Alchemist

Most memorable travel experience? Travelling to Scotland and seeing all of the castles

If you could have dinner with anybody, who would it be? Bill Clinton

One thing you would take with you to a deserted island? Shampoo

One thing you can’t live without? Hugs from my daughter!

When you’re not working, you are… Busy!

Have you ever been told you look like someone famous, who? Paula Abdul (when I had highlights)

Something you wish you were better at Public Speaking

Dream vacation: Egypt... to see the Pyramids

If you could go back in time to give your 10 year old self advice, what would it be? Believe in yourself!

Can you speak another language? If yes, what? Italian

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Shannon C.

Salon Stylist - Bowmanville location

Shannon has been a part of the Wicked team since July 2012. Shannon is educated in numerous L’Oreal color courses such as ‘Made to Measure Blondes’ and ‘Color Keys’. She specializes in unique and trendy hair coloring that is suitable for each client’s individual personality.

Shannon's Q&A

Favourite Pureology product? Miracle Filler

Started her hair career? At Career School of Hair and Nails in 2008

Favourite food? Indian

Favourite movie? Ferris Bueller's day off

Accomplishment you’re most proud of? Buying a house on our own

Dream vacation? Africa

One thing you can’t live without? My pets

If you could go back in time to give your 10 year old self advice, what would it be? Be confident... no matter what others think of you!

Something you wish you were better at? Speaking in front of a large group of people

Favourite day of the week? Sunday

Who is your Favourite artist/band? The Gaslight Anthem

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Shivawn M.

Salon Stylist - Ajax location

Shivawn started her career at the very early age of 16. Since then, she has had a wide range of education that includes Vidal Sassoon, L'Oreal, Vivian Mackinder and Martin Parsons. Having been in the industry for over 10 years, she has played active roles in many fashion shows, even participating in Toronto Fashion week a couple times.

Shivawn's Q&A

Starting her styling career? In 2002

Favourite Food? Garlic Bread

Dream Vacation? Anywhere with my hubby!

Favourite Pureology product? Colour Fanatic

If you could have a super human power, what would it be? X-ray vision

Where did you get your training? At Art & Technique School of Hair in Belleville Ontario

If you could go back in time to give your 10 year old self advice, what would it be? Don't give up!

If you had $1 million, how would you spend it? Carefully

One thing you would take with you to a deserted island? Water

What song would you sing for your American Idol tryout? Baby Got Back!

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Shaylene V.

Salon Coordinator - Bowmanville location

Shaylene has been with Wicked Hair Salon since we opened in July 2009. As a manager at Wicked Salon, Shaylene strives to make every client feel valued and welcome. What she enjoys most about being a part of the Wicked Salon team is being able to meet new people every day and also working in an environment that is constantly evolving.

Shaylene's Q&A

Favourite Pureology Product? Hydrate Conditioner

Favourite food? Sangwiches

Favourite movie? Life is Beautiful

Favourite book? "I know why the caged bird sings" by Maya Angelo

If you could go back in time to give your 10 year old self advice, what would it be? Don't wear that outfit!

When you’re not working, you are… ? Watching reality TV

What song would you sing for your American Idol tryout? No Woman, No Cry - Bob Marley

If you could travel through time, where would you go? The Psychedelic 60's

Accomplishment you’re most proud of? My University degree

Pick 2 celebrities to be your parents The Duke and Duchess of Cambridge

Who is your greatest inspiration? My brother

Wicked in the Community

At Wicked we try to support community causes and teams whenever we can...

To that end below are few examples of teams, organizations and charities which we have and do support in Ajax, Bowmanville and the rest of Durham Region.


We are also proud supporters of Women for Women International which supports women in war-torn regions with financial and emotional aid, job-skills training, rights education and small business assistance so they can rebuild their lives.

Learn more at: http://www.womenforwomen.org

Our Promise to You

Our promise to you is clear. Customer satisfaction is our #1 priority.

We will, to the best of our ability, provide you with a relaxed professional experience.

We will provide you with a free consultation prior to your service.

We will provide you with a guaranteed price prior to starting your service so there are no surprises to you when you cash out.

We will use only the best products available and provide you with all the knowledge you need to take care of your hair at home.

We will educate our staff on a regular basis to ensure they are up to date with the ever changing trends in hair fashion and techniques.

...and in the unlikely event something does go wrong with your service...

We guarantee that we will do our very best to make it right or we will refund you your money.

It's that simple!

We stand behind this promise.