About Wicked

Our Leader

Pauline Penedo - Owner Wicked Hair Salon

I was born in Dublin Ireland. I knew from a very young age that I wanted to be a hairstylist. Every Saturday my mom would go for her weekly blow-dry, I would go with her. I looked forward to watching and listening to all the local women sitting under the massive hair dryers, all in a row, hair curled every which way, all gabbing about life, kids and things that make the world go round. I loved every minute of being there. I knew that one day it was going to be me that women, like these, would come to, not only to make them look their best but to be a part of their lives. The genuine camaraderie that I felt in that little salon was something I wanted to be a part of.

I emigrated from Ireland to Ontario in the summer of 1984 and took my first job with an Italian fellow who had as much passion for hair as I did. Learning the art of hairdressing is a long and often difficult process and I had many teachers along the way. None had as much influence on me as my first teacher who passed on to me, not only the art of hairdressing but the art of understanding people and effective communicating. To be a good hairstylist you have to care about people. You must offer the best service possible, be aware of your strengths and weaknesses and always be willing to listen to what it is a client is “trying to tell you”. Every client that you have the opportunity to work on should be valued and appreciated. They choose to come in and see you, in a world where we have so much choice. That is certainly something to be treasured.

With these principles and passion I founded Wicked Hair Salon in 2009. I love my job, I love our wonderful industry and in giving us the opportunity to service you, we hope to pass along to you the experience and expertise that we have spent years perfecting. We are still growing and learning every day. We would love you to come and be a part of our Wicked Family and maybe, just maybe, get a feeling of belonging to something wonderful.