Online Booking
About Wicked

About Wicked

Wicked Salon is owned and operated by Pauline McGuirk-Penedo. Pauline has been hairdressing for over 30 years and has a deep understanding of the service industry.

Wicked Salon was born out of the idea that we can make a difference in this industry by delivering our clients a high level of service while providing a friendly and positive atmosphere at an affordable price. With our well educated and talented staff, we are able to provide each client with an exceptional overall experience.

Customer service is something we at Wicked Hair Salon feel very passionate about. Care of clients is the basis of success in all business. Respect, kindness, consideration all add up to confidence and loyalty. Lack of care leaves a client frustrated and upset. An upset client is not a repeat client. We opened Wicked Salon with the intent of always putting our clients first. When you choose to spend time at our salon, we owe you the best service possible.

Pauline Penedo - Owner Wicked Hair Salon

Our Leader

Pauline Penedo - Owner Wicked Hair Salon

I was born in Dublin Ireland. I knew from a very young age that I wanted to be a hairstylist. Every Saturday my mom would go for her weekly blow-dry, I would go with her. I looked forward to watching and listening to all the local women sitting under the massive hair dryers, all in a row, hair curled every which way, all gabbing about life, kids and things that make the world go round. I loved every minute of being there. I knew that one day it was going to be me that women, like these, would come to, not only to make them look their best but to be a part of their lives. The genuine camaraderie that I felt in that little salon was something I wanted to be a part of.

I emigrated from Ireland to Ontario in the summer of 1984 and took my first job with an Italian fellow who had as much passion for hair as I did. Learning the art of hairdressing is a long and often difficult process and I had many teachers along the way. None had as much influence on me as my first teacher who passed on to me, not only the art of hairdressing but the art of understanding people and effective communicating. To be a good hairstylist you have to care about people. You must offer the best service possible, be aware of your strengths and weaknesses and always be willing to listen to what it is a client is “trying to tell you”. Every client that you have the opportunity to work on should be valued and appreciated. They choose to come in and see you, in a world where we have so much choice. That is certainly something to be treasured.

With these principles and passion I founded Wicked Hair Salon in 2009. I love my job, I love our wonderful industry and in giving us the opportunity to service you, we hope to pass along to you the experience and expertise that we have spent years perfecting. We are still growing and learning every day. We would love you to come and be a part of our Wicked Family and maybe, just maybe, get a feeling of belonging to something wonderful.

Meet Our Team

Alyssa R. - Salon Coordinator

Alyssa R.

Salon Coordinator

Bio coming soon!

Carissa A. - Master Stylist

Ashley T.

Senior Stylist

Ashley has been working as a hairstylist for 13 years and has joined our Wicked team as a Senior stylist. Ashley loves to help make her clients feel confident, while enhancing their natural beauty, and expressing their creativity. A few of her favourite services to provide are blonding and blowouts. In her personal time Ashley loves spending time outdoors with her husband and kids, enjoying a cup of strong coffee and reading mystery novels.

Carissa A. - Master Stylist

Carissa A.

Senior Master Stylist

Carissa has been a part of the Wicked team since May 2010. She is educated in many L'Oreal colour courses as well Crisace Hair Extensions and Pureology products. She loves to provide clients with colour services that suit their specific needs and personal style. Carissa is always staying up-to-date on the latest colour trends and techniques and is Wicked Salon's L'Oreal Ambassador!

Courtney R. - Senior Stylist

Courtney R.

Master Stylist

After taking a course in high school, Courtney realized she wanted to become a hairstylist. While she was in hair dressing school, Courtney participated in styling competitions and placed in each one. She is educated in Crisace Hair Extensions and various colour lines including L'Oreal hair colour and products.

Kina M. - Senior Stylist

Emma J.

Junior Stylist

Bio coming soon!

Kina M. - Senior Stylist

Kina M.

Senior Stylist

Kina has been in the hair industry since 2007.  She has a true passion for all things hair, but especially loves doing colour corrections and big hair transformations for clients! Kina is a huge animal lover and advocate. She enjoys learning new things, reading, and soaking up all of her spare time with her loved ones!

Laura M. - Master Stylist

Laura M.

Master Stylist

Laura has been a part of the Wicked team since moving to Canada in November 2010. Laura specializes in haircuts and providing her clients with a cut that is suitable for their individual style.

Miranda S. - Senior Stylist

Miranda S.

Master  Stylist

Miranda joined the Wicked family in December 2012. Miranda specializes in cutting and coloring and loves giving clients a new look that make them feel great! She is constantly taking L’Oreal education classes to update her knowledge in cutting and coloring.

Shannon S. - Master Stylist

Shannon C.

Senior Master Stylist

Shannon has been a part of the Wicked team since July 2012. Shannon's commitment to her work inspires her to continue her education and to keep up with new trends. She specializes in blonding services and loves to cut short hair. Shannon loves to stay busy, creative and to work with her hands. When she's not at Wicked, she's working for a small maker business she owns. Shannon loves living and working in Bowmanville as it allows her to get to know the community and connect with them on many different levels.

Taylor R. - Salon Coordinator

Sydney K.

Junior Stylist

Bio coming soon!

Taylor R. - Salon Coordinator

Taylor R.

Salon Coordinator

Bio coming soon!

Zandra L. - Senior Stylist

Zandra L.

Master Stylist

Zandra joined the Wicked team in May 2015. Originally a journalist in Peru, Zandra decided on a career change and began her hairdressing apprenticeship once she moved to Canada. She loves to stay on top of trends and is always keeping up with new education. She is trained in various product and colour lines including L'Oreal colours. When not at work, Zandra loves to spend time with her family and dog and also loves to bake.